Sunway Carnival Mall

The success of retail malls in the present era lies with differentiating malls from places to shop to be places to be in.  It is a place of human interaction and chance encounters.There is a need to create new experiences for shoppers to cater to their sense of anticipation and the satisfaction of positive and happy experiences to ensure their return. To start with this journey of experiential retailing, we begin with the facade.  It is the continuing story of creating distinctive ‘geometrical’ forms that form part of the series of the Sunway chain of Malls.

We now have the distinctive iconic Sunway ‘Pyramid’ mall, the ‘Diamond’ of the Putra Mall, the Velocity Mall ‘Sphere’ and now the ‘Cubes’ of Carnival Mall.The juxtaposition of different size cubes tilting and reclining in a playful and articulated manner give rise to a contrasting and dynamic facade.  It creates a very intriguing and captivating streetscape that capture the curiosity of the public and compelling them to explore further.These ‘Cubes’ also provide a platform or surface to take advantage of digital technology and LED lights in creating a series of dynamic or static images that add further excitement in confronting passing traffic.  The excitement of this façade is only limited by our imagination in utilizing the new advances in digital signage technology. The multiple faces of the ‘cubes’ provide an array of surfaces for the colorful manipulation of digital display observable from multiple angles.The exciting journey of the façade continues inside the mall.  A new atrium is reconfigured out of the old atrium with a new barrel-vault roof now in place stretching over two voids with ‘Island’ F&B outlets seemingly suspended in the void.

It is envisaged that this barrel vault roof will host a stunning display of lights and sound that will be an added attraction by itself for the shoppers and those enjoying a meal in the atmosphere of this atrium.It is this multiple engaging of the shoppers both inside and outside that will endure this mall for a long time to come.

As mentioned, a Mall is no longer a place to sell but to engage the Public and to enhance their experiences in daily life.  A place that new experiences is more satisfying than a good buy.